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Wednesday, June 23, 2010

Nigerian Idol Comes to Doorsteps of 150Million Nigerians


(LAGOS, NIGERIA) – Optima Media Group has been named licensees of the first-ever “Nigerian Idols.” According to a statement released by BlackHouse Media, PR team of Nigerian Idol, “Optima Media Group (OMG) has acquired the license from Fremantle Media UK to deliver the Idol experience in Nigeria”.

With a number of other properties such as “Apprentice”, “So you think you can dance”, “Dancing with the stars” “Soccer Prince”, “Got Talent”, “Soccer Stars” and “Don’t Forget the lyrics” pending, OMG is gradually gaining grounds as Africa’s quintessential content and production company; the one-stop shop for quality TV production and execution, further establishing themselves as the continent’s leading media, sports and entertainment company.

Since inception in 2001, the company has catered for marketing, content providing and marketing, using multiple media platforms to present and develop unique entertainment experiences across the African continent and beyond. It is no wonder they will be conveying Nigerian Idol to the doorsteps of 150 million Nigerians from July to December 2010.

Just like the premise of the original show Pop Idol, Nigerian Idol is a television reality show with a nation-wide search for Nigeria’s next solo superstar, which will offer one young hopeful the opportunity that raw talented singers have until now, only dreamed of. Nigerian Idol aims to find the best singer in the country who can be defined as the “National” singer, and International Artiste. One contestant will win an top quality management deal and a recording contract with an international record label, setting them on the path to stardom.

In July of this year, applications will be made available to talented singers across Nigeria, aged between 16 and 27 to audition for the chance to be the next 2face Idibia, Alicia Keys, Rihanna, Asa or Neyo.

A panel of four judges, made up of some of the music industry’s most influential experts, will be faced with the daunting prospect of choosing 50 talented singers to face the viewing public who will decide, in a series of live shows, who most deserves the chance of stardom. This 50 hopefuls will be set tasks to prove that they have got the musical talent to make it in one of the world’s most competitive industries. The Winner will be chosen after a live show in which the final two contestants sing to the nation in the hope of clinching the prize that will change their lives forever.

The show will be aired both on cable and terrestrial television across Nigeria. “We are currently solidifying relationships with a few television networks in other African countries, as well as in Europe and the United States,” said Chichi Nwoko Deputy Director International Sponsorship & Sales for OMG. “Music is a universal language, and we believe that Nigeria is a hub for music talent. With Nigerian Idol, we are dedicated to showing the world that we are ready to cross over into the international music scene. Nigerian Idol will produce the the Next Big International Star.”

Idol has been produced in different continents of the world like Poland, America, Greece and Turkey. Culled out of “Pop Idol”, Idol as it has become one of the biggest international franchises.

QUICK FACTS ABOUT NIGERIAN IDOL
• Optima Media Group are the licensees for Nigerian IDOL
• Fremantle Media UK created the British TV series Pop Idol which has now become a global phenomenon known as IDOL.
• IDOL has been produced in many countries of the world including Germany, Turkey, Australia, Poland, USA, Sweden, France, Belgium, and in Asia including SaudiArabia
• OMG as a media company has vast interests in sports, entertainment, events and publishing has partnered major organisations in the world.
• “Accept no Limitations’’ is the pay-off line for Nigerian Idol
• Young people between 16 and 28 are eligible for the auditions
• Nigerian Idol will be aired across Nigeria, other African countries and overseas
• 50 contestants will be selected from the auditions as finalists
• This is the debut edition of Nigerian idol
• There will be four judges on the show
• Auditions will hold in six cities across Nigeria

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Supermodel Iman Supports Africa Fashion Week (New York) With Cosmetic Sponsorship


FOR IMMEDIATE RELEASE

Contact:
Kelsey Porcek, Marketing & Communications Director
Adireé Fashion Agency & Africa Fashion Week (New York)
kelsey@adiree.com

Supermodel Iman Supports Africa Fashion Week (New York) With Cosmetic Sponsorship

NEW YORK, NY, June 22, 2010- Africa Fashion Week (New York) (AFWNY) partners with former Supermodel Iman and her company IMAN Cosmetics. IMAN Cosmetics will be the Official Makeup Sponsor for AFWNY, which will be held July 12-18th, 2010 at the Metropolitan Pavilion in New York, NY.

“I cannot think of any person better to partner with than IMAN. Not only does IMAN symbolize beauty and strength, but she has also given back to Africa in order to help improve lives in more ways than one,” says Adiat Disu, Founder and Producer of AFWNY. “IMAN is the perfect role model for all, including the African Diaspora.”

Iman, Founder and CEO of IMAN Cosmetics, has designed her brand to represent all women, including women of color. She believes women of color embody many races, cultures and ethnicities. The newly founded relationship between IMAN Cosmetics and AFWNY is perfect in every way. Having been recently proclaimed “Fashion Icon” by the Council of Fashion Designers of America (CFDA), Iman will serve as an inspiration to the 50+ models of all different ethnicities participating in the inaugural AFWNY.

IMAN Cosmetics joins other respected brands who are sponsors at AFWNY including: Ladybrille, Bisila Wines, ICY PR, and Jamati, Trendy Africa, Munaluchi, BHF, Arik International Airlines, Revlon, Dollhouse and Skinny Water, Room Mate Hotels.

AFWNY is produced by Adireé Fashion Agency and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Oshodi, Kosibah, and Côté Minou.


Celebrities and media include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.

About Adireé Fashion Agency
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.

Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

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Africa Fashion Week (New York) Hopes To Improve Education In Africa With NY Jets Safety James Ihedigbo



FOR IMMEDIATE RELEASE

Contact:
Kelsey Porcek, Marketing & Communications Director
Adireé Fashion Agency & Africa Fashion Week (New York)
kelsey@adiree.com

Africa Fashion Week (New York) Hopes To Improve Education In Africa With NY Jets Safety James Ihedigbo

NEW YORK, NY, June 23, 2010- Africa Fashion Week (New York) (AFWNY) pairs up with Hope Africa Foundation, founded by NFL NY Jets Safety James Ihedigbo, to help improve education in Africa. Adireé Fashion Agency, the producers of AFWNY, will donate some of its proceeds to the foundation.

Hope Africa Foundation’s goal is to provide more opportunities for young Africans to excel in school and achieve better education. Through scholarships that allow African students to study in the USA, the foundation “hopes” the students will not only grow themselves, but give back to Africa and help their country grow as well.

“Educating young children is extremely important in order to help Africa grow”, stated Adiat Disu, Founder and Producer of AFWNY. “It is wonderful that fashion will help students have an opportunity to learn and grow in the USA and bring back their knowledge to Africa.”

Hope Africa Foundation will be showing support alongside sponsors at AFWNY including: Ladybrille, Bisila Wines, ICY PR, and Jamati, Trendy Africa, Munaluchi, BHF, Arik International Airlines, Revlon, Dollhouse and Skinny Water, Room Mate Hotels.

Events held at the Metropolitan Pavilion include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Oshodi, Kosibah, and Côté Minou.

Celebrities and media include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.

About Adireé Fashion Agency:
Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.


Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

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Bisila Bokoko and Africa Fashion Week (New York) Help To Educate Young African Minds



FOR IMMEDIATE RELEASE

Contact: Kelsey Porcek, Marketing & Communications Director
Adireé Fashion Agency & Africa Fashion Week (New York)
kelsey@adiree.com

Bisila Bokoko and Africa Fashion Week (New York) Help To Educate Young African Minds

NEW YORK, NY, June 23, 2010- Bisila Bokoko’s Wines might quench thirsts, but her African Literacy Project (BBALP) quenches African minds. BBALP, a non-profit international organization, partners with Africa Fashion Week (New York) to help promote literacy among African people.

BBALP has been created to build and improve efficient, long lasting and modern libraries in order to share the gift of knowledge with people in Africa. The libraries will serve as concrete utilities to feed the minds of all Africans and strengthen literacy for generation to come.

“Knowledge is powerful”, says Adiat Disu, Founder and Producer of AFWNY. “Combing such a powerful event with a powerful cause will lead to great things for Africa.”

Respected brands who are sponsors at AFWNY include: Ladybrille, Bisila Wines, ICY PR, Jamati, Trendy Africa, Munaluchi, BHF, Arik International Airlines, Revlon, Dollhouse, Skinny Water, and Room Mate Hotels.

AFWNY is produced by Adireé Fashion Agency and include runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Featured designers include Frank Oshodi, Kosibah, and Côté Minou.

Celebrities and media include New York Times, New York Daily News, NFL NY Jets Safety James Ihedigbo, Supermodel Oluchi and 2001 Ms. World Agbani Darego.

About Adireé Fashion Agency:

Adireé Fashion Agency, established February 2009 in Westchester, NY, is a fully integrated, result driven company that focuses on fashion event production, organization, and consulting for small to medium size fashion clients in the New York, NY and White Plains region.

Adireé exists to produce and organize fashion events that are backed by thorough marketing strategies. The purpose of Adireé produced events is to generate ROI for its fashion clients; therefore, helping clients to establish a better connection with consumers. Adireé designs, builds, and helps fashion clients maintain a high quality brand or company image through trend smashing events.

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Monday, June 21, 2010

NBA ALL-STAR SHAWN MARION ANTE’S UP FOR SINGLE PARENTS WITH HIGHLY ANTICIPATED CELEBRITY POKER TOURNAMENT

FOR IMMEDIATE RELEASE

CONTACT: Danika Berry
db Agency PR for The Shawn Marion Foundation
323.544.1482
danika@dbagencypr.com

NBA ALL-STAR SHAWN MARION ANTE’S UP FOR SINGLE PARENTS WITH HIGHLY ANTICIPATED CELEBRITY POKER TOURNAMENT

Proceeds will benefit The Shawn Marion Foundation and UNLV single parents

Las Vegas, NV (June 21, 2010) —More than a dozen celebrities, athletes and poker pros will appear and are expected to join former UNLV Rebel Shawn Marion to raise public awareness and funds to support single moms, at the 1st annual Shawn Marion Foundation Celebrity Poker tournament.

Founded by NBA All-Star Shawn Marion in 2008, the Shawn Marion Foundation Celebrity Poker tournament will begin at 12 p.m. July 24th at the Palms Casino Resort.

“It is exciting to bring the world of poker and entertainment together while raising awareness to help single parents,” said All-Star Shawn Marion. “I know what it feels like to have nothing. My mom is a wonderful and strong woman who worked two jobs for a long time to put food on the table to feed us and my mission is to help other single parents in the same predicament.”

Among those confirmed to participate, subject to availability, are Dwayne Wade (Miami Heat), Mekhi Phifer (Fox’s Lie To Me), Michelle Williams (Destiny’s Child), Lance Gross (TBS Tyler Perry's House of Payne), Shanna Moakler (MTV’s Meet The Barker’s), Jill Marie Jones (Girlfriends), Natasha Alam (HBO’s True Blood), Claudia Jordan (NBC’s Celebrity Apprentice), Bob Guiney (The Bachelor), Brian White (Tyler Perry’s I Can Do Bad All By Myself), Denyce Lawton (TBS Tyler Perry's House of Payne), Elise Neal (Love Ranch), with many more expressing their interest to play. Also playing, subject to availability, will be poker professionals Annie Duke (NBC’s Celebrity Apprentice), David Williams (WPT 2010 Champion), Tiffany Michelle (CBS’s Amazing Race), Trishelle Cannatella (MTV’s The Real World), Maria Ho (CBS’s Amazing Race), Joe Reitman and many others.

The tournament will feature a fast-paced structure designed to complete the competition within five hours. Seating for the tournament is limited.

Players will be playing for prizes totaling $25,000 in promotional chips donated by The Palms Casino Resort.

Entries for the tournament are $250 per player with all proceeds going to The Shawn Marion Foundation and scholarships for UNLV single parents. For more information or to reserve a seat, go to www.shawnmarionfoundation.org or www.matrix31.com.

For press coverage and to schedule an interview, please contact Danika Berry at 323.544.1482 or via email at danika@dbagencypr.com.


About The Shawn Marion Foundation:
Shawn Marion established The Shawn Marion Foundation at The Giving Back Fund to provide life-changing opportunities and experiences to single parent families. The Foundation provides college-scholarships to single parent mothers to help break the cycle of low paying jobs and limited opportunities. The Shawn Marion Foundation also distributes grants to charities in the Dallas, Las Vegas, and Chicago areas who are providing needed services to single parent families. For more information, log onto www.shawnmarionfoundation.org or www.matrix31.com.
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